Ecommerce sales were $5 trillion worldwide in 2021 (link). With the right strategy and execution, eCommerce retailers can achieve...

Marketing campaign programs are significantly more diversified than ever before. A campaign marketing initiatives can influence online...

E-Commerce levels the playing field in that it provides anyone with the right mindset an easy and affordable way to be an entrepreneur....

New to the Internet and doing business online? Amazingly, there are quite a few business owners that haven't embraced Internet-based...

What is pivotal to strategy is action. Strategy shapes the direction, scope, and competencies of organizations over the long term. It...

Marketing is about psychoanalyzing customer behavior. Customer satisfaction is about catering to this behavior, which helps businesses to...

Marketing practices, tools, and technologies are evolving at a blistering pace in the last few years, a few such examples are: artificial...

Have you had this happen to you? People visit your website, only to leave minutes later. Is this familiar?

We recently have an opportunity to share our views in Predictive Analytics World for Business (PAW-2019). Dan Sarkar presented his work...