Marketing is about psychoanalyzing customer behavior. Customer satisfaction is about catering to this behavior, which helps businesses to stand out of their ...

Marketing practices, tools, and technologies are evolving at a blistering pace in the last few years, a few such examples are: artificial intelligence-powere...

Have you had this happen to you? People visit your website, only to leave minutes later. Is this familiar?

We recently have an opportunity to share our views in Predictive Analytics World for Business (PAW-2019). Dan Sarkar presented his work on predictive marketi...