These are a couple of case studies where we used online advertising and website optimization strategies
Case Study #1: A Multi-Channel Holiday Campaign
Insight Que Solutions executed a multi-channel marketing campaign for a women’s online watch merchant. The objective of the campaign was to increase their online sales and to move their old inventory SKU’s so that new inventory could come-in and replace the old inventory of the merchant.
Case Study #2: Predicting Solar Installs
A solar company wanted to gain insights on their in-market shoppers, who are likely to install a solar equipment at their homes. Insight Que Solutions developed a propensity-to-buy model based on customers’ historical attributes, which allowed the company help decide where to focus on their marketing efforts to close-in consumers