MARKETING SERVICES

Marketing Campaigns Simplified

We offer a holistic approach to marketing. Omni-channel marketing is key to successfully generating leads and attracting and retaining customers.

Website Design, Optimization and Branding

We create custom websites and digital marketing strategies for companies across industries such as eCommerce, Retail,  Automotive, Energy and High Risk Industries such as CBD oil.

 

We bring our experience and expertise, which allows our digital marketing group to attract more search engine traffic and generate high-quality leads. We deliver websites with effectiveness ensuring state of the art design and optimization features:
 

  • Custom

  • Responsive (mobile-friendly)

  • Search Engine Optimization (SEO friendly)

  • Secure (HTTPS)

  • Professionally styled

 

Our services include cover multiple web platforms (e.g., Word Press, Shopify, Wix, etc.) and end to end design elements photos, videos, etc. 

We provide services to small business owners on their eCommerce needs.  We provide end to end custom eCommerce websites which includes:
 

  • Rich Media content (Video, Images, Info graphics)

  • Speed of Execution

  • Product Pages and Shopping Cart

  • Payment Gateway Integration

  • Transaction based reporting and strategy

  • eCommerce website optimization and marketing

Social Media Marketing

Insight Que Solutions provides Social Media Marketing using existing social media platforms to connect with your audience to support the following activities:
 

  • Brand reputation

  • Increase sales or conversion

  • Build website traffic

  • Increase in engagement

This includes publishing great content on your social media profiles, social listening, engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Twitter, Parler, LinkedIn, Instagram, YouTube and Pinterest.

 

There are also a range of social media management tools/platform such as Sprout Socials that we can bring you’re your businesses to get the most out of the social media platforms listed above

At Insight Que Solutions we take a two fold approach for social media marketing: organic and paid

Marketing/Campaign Strategy 

When developing a client's campaign, Insight Que Solutions engages in the most up-to-date design and tactical practices to achieve optimal customer interaction. From robust designs, colors, imagery, and layouts to interactive buyer psychology integrations, we bring a client's brand to the right audience at the right time presented in the right way.

 

We cover multi-channel marketing, engagement, and sales strategy to ensure strategies are effective and efficient. We used data and analytics, best practices, and 25+ years of marketing and analytics experience to design these strategies:
 

A. Education

Help you understand the gamut of technologies available for your business and how it can positively impact your business.

B. Assessment

Review your business, existing technology, find gaps and identify technology that will improve your marketing/business operations and profitability.

C. Selection

Review and identifying the appropriate technology matched with the specifics of your marketing/business and budget.

D. Advice

It could be that you don’t have the budget for a full time technology leader. We can fill that role and bring best of the strategies to share.

Search Engine Optimization (SEO)

Search is a crucial component for potential leads. Customers use search engine to fulfill their need for information, whether it’s a local restaurant, or finding homes, shops, etc. Search Engine Optimization (SEO) is the process, which can help making your business to be easily findable. We use wide variety of tools and strategies for SEO optimization:
 

  • Assessment and audit

  • Page and link Audit

  • Keyword Research and Optimization

  • Competitor Analysis

  • Video/Info-graphics

  • Keyword Research and Optimization

  • Business Profile Listings

Campaign Development

When we begin strategizing marketing campaigns for a client, we start with the end result first and work our way backwards in the buyer's journey. In understanding that journey, we need to understand where that buyer ultimately wants to go.

 

Campaign Performance

Knowing that there are multiple channels in which a customer can travel, we strive to craft unique sales funnels best suited for that channel:
 

  1. Campaign Analysis​
    When  building a successful foundation for the campaign analyses and optimizations, many building blocks need to be identified and configured appropriately such as campaign identification, tool configuration, customization, reporting.

    Often campaign analysis include understanding consumers journey and efficacy and efficiency of the campaign with respect to specific KPIs' such as reach, engagement, conversion, brand association and attachment. 

     

  2. Data Modeling
    When designing data models, a set of tools and techniques should be used to understand and analyze how an organization collect, update, and store data. Discovering, analyzing, and specifying changes in software and analytics systems create, track and maintain information are critical component to campaign performance. 

Marketing Automation

Insight Que Solutions focus on providing state of the art strategies and services on how marketing team should engage with their audience and measure success. Our solutions include professional powerful marketing campaigns with best in class strategy, most intuitive design and landing pages.

 

We deliver the best leads to sales through robust nurture and scoring capabilities. Here is a quick link to our case studies.

Multi-channel Marketing Focus

We employ marketing that fully takes advantage of channels like Search, Social Media, PPC, Email and Interactive Media to create a strong business presence with strategies based on analytics and data science. From this core foundation, we optimize site architecture to increase traffic while testing and strengthening conversion to increase a client's overall marketing ROI.

Predictive Marketing

Our solutions include best-in-class analyses of consumer behaviors and predictive marketing to provide best return of your marketing dollar spend. We provide custom awareness, engagement, and conversion driven accurate prediction to deliver best insights and strategies that can significantly improve your marketing conversions.  

 

This helps brands to drive more engagement and conversion with automated, personalized communications.

Marketing Attribution

We focus on end to end customers' journey to provide meaningful attribution solutions:
 

  • Is there an optimal conversion window to consider solving for?

  • What does the repeat conversion behavior look like historically?

  • Are there any micro-conversions defined with engagement type goals, tied to the economic value?

Consultation

When applying strategy and tactics to provide solutions to help companies reach ROI, we apply analytics, data science, AI-driven products, solutions. Our team has profound knowledge and experience in designing, implementing and integrating marketing, and Intelligence solutions using advanced tool and technologies.

Helping organizations to improve their performance with respect to industries, process analyses and  implementation, change management, strategy development, and operational improvement, we apply a wide range of framework for recommendations.

 

Data Science

When predicting which products customers' are likely to purchase for a retailer, create engagement from marketing campaigns, applying data and understanding correlations among variables and forecasts them accurately could help determine the true ROI for clients.

Artificial Intelligence

From customer engagement, training and helping customers' to provide accurate information about the solutions using chatbots, a wide variety of customized solutions are developed and enabled for clients using artificial intelligence.

©2016-2021  Insight Que Solutions. All Rights Reserved.   Privacy Policy