Marketing ROI and Ad Spend Tracker
Know exactly which ads make you money — and which ones to cut.
Spending on ads across more than one channel, but not sure what's actually paying off? This tracker pulls it all into one place. Log each campaign once, and it calculates cost per lead, CAC, ROAS, and profit ROI for you — then tells you which channels to scale, optimize, or cut.
What's inside
• A 500-row Campaign Log: one row per campaign per period. Enter spend, impressions, clicks, leads, new customers, and revenue — CTR, CPC, cost per lead, CAC, ROAS, and profit ROI are calculated automatically.
• A Channel Summary that totals spend, leads, customers, and revenue by channel, shows each channel's share of budget, and recommends Scale, Optimize, or Cut based on your target ROAS.
• A Monthly Summary tracking spend, leads, customers, revenue, ROAS, cost per lead, CAC, and profit ROI across the year.
• A Dashboard with headline scorecards — total ad spend, revenue attributed, overall ROAS, profit ROI, leads, new customers, cost per lead, CAC, lead-to-customer rate, top channel by ROAS and revenue, and channels to cut or fix — plus charts for spend vs revenue by channel.
• A Settings sheet for your business name, reporting year, gross margin, and targets (ROAS, cost per lead, CAC), with room for up to 10 channels: Google Ads, Meta, LinkedIn, TikTok, Email, SEO and content, direct mail, events, referrals, and more.
• A 5-minute quick start, a simple color legend (yellow cells are your inputs; everything else is automatic), and pre-loaded sample data so you can see how it works before you type a thing.
• Works in Microsoft Excel (2010 and newer) and Google Sheets.
Pure download, zero waiting
Pay by card and download the ZIP instantly. Work through it at your own pace — no calls, no appointments, no waiting on us.
License Agreement
License Agreement: Single-user, non-transferable. Use everything inside for your own business — reselling, sharing, or passing it to anyone else isn't allowed. The full License Agreement is included as a separate file in the ZIP. All sales final.
Support
Questions about your download? Email info@insightquesolutions.com — one email support is included with your purchase.
